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FlightScope® Expands Presence in North America

20 September 2010
Stellenbosch, South Africa (November 14, 2007) FlightScope® by EDH Sport, a premier portable indoor-outdoor ball-flight and golf launch monitor, is expanding its presence in the North American market. With the addition of a team of eight new sales representatives, FlightScope, the pioneer of the first Doppler radar-based golf-ball tracking technology, is building on its worldwide success with an increased emphasis in the U.S. and Canada. Additional sales reps will be added in coming months.

The golf industry increasingly is accepting technology solutions for its businesses, and FlightScope is an invaluable tool and resource in today's golf environment, said Henri Johnson, founder, CEO and Chairman of EDH. We have had great success around the world, and are pleased to be expanding our market presence in the United States and Canada. Clubfitters, academies, retailers, green grass facilities and practice facilities are recognizing and embracing the advanced technology that FlightScope offers.

FlightScope, first demonstrated in Ponte Vedra Beach, Fla., in 2001 and introduced at the 2004 PGA Merchandise Show in Orlando, Fla., is in use at high-profile teaching academies and clubfitting venues worldwide, as well as for personal practice by tour professionals and other golfers devoted to game improvement. It is known for its ease of use as well as the precision and accuracy of its technology. FlightScope employs phased array and ballistic tracking technology to record accurately the ball trajectory and to provide actual launch data. The characteristic distinguishing FlightScope from existing launch monitor technology is that FlightScope records the trajectory accurately in the precise environment in which the ball travels, thereby providing actual rather than implied data. The resultant ability of golfers, clubfitters and instructors to see the actual ball trajectory at various angles allows them to make precise adjustments for enhanced performance.

EDH, a product development company founded in 1989 by Henri Johnson, inventor and electronic engineer, is based in Stellenbosch, near Cape Town in South Africa. EDH develops products for the defense and sports markets, and has as its core expertise the design and development of 3D tracking radar systems.

For more information, see www.flightscope.com