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Logo of TaylorMade which uses FlightScope launch monitor / golf ball tracker to track their players' game data.

TaylorMade Outfits Each Sales Rep with New FlightScope® Prime

26 April 2010
FlightScope-Prime Sensor-BatteryFOR IMMEDIATE RELEASE

Maker of World’s No. 1 Driver Loves the Accuracy and Ease of Use of World’s First-Ever Wireless 3D Doppler Tracking Radar/Launch Monitor

ORLANDO, Fl (April 27, 2010) – Club fitting has become a science. At every golf tournament on the PGA TOUR, Champions Tour, and LPGA Tour, mobile club fitting/repair trailers line the driving range – and the importance of accuracy has never been more essential than it is today.

FlightScope®, the world’s first-ever 3D Doppler Tracking Radar for Golf, has introduced yet another world’s first: FlightScope® Prime, a Wireless/Bluetooth launch monitor. This revolutionary technology is rapidly setting FlightScope® apart from all other golf launch monitor companies as it finds favor as a result of its incredible ease of use and unmatched accuracy. Golfers on the PGA TOUR are now using the FlightScope® Prime in their daily practice sessions; and the world’s leading equipment manufacturers are finding the FlightScope® Prime to be one of their most essential pieces of equipment while performing fitting tasks during Tour events worldwide.

In fact, when it comes to ensuring its sales reps are outfitted with the very best and latest technology, TaylorMade Golf is leading the charge. Manufacturer of the No. 1 Driver on TOUR, TaylorMade Golf has outfitted every sales rep on its force with a brand new FlightScope® Prime to ensure accuracy is not comprised. “Launch monitors are essential. Not only for the fitter but to help educate the consumer and show them how changes in the specifications of their clubs can help them play better golf,” said John Oldach, Manager Consumer Trial for TaylorMade Golf.

“FlightScope is honored to be the launch monitor of choice for the most popular golf brand out there – TaylorMade,” said FlightScope® President Henri Johnson. “We are very excited about the dynamic brand position of TaylorMade; and the fact TaylorMade is increasing its performance in the driver and iron category, and showing people just how great their products perform when using a FlightScope® Prime is a great bonus for us.”

The FlightScope® Prime is the only WIRELESS golf launch monitor on the market today. Totally portable and battery operated, the FlightScope® Prime operates off Bluetooth and features such technologies as: Realtime Tracking; Instantaneous Shot Playback; Face Angle Measurements relative to Target Line and Club Path; Dynamic Loft; Horizontal AND Vertical Swing Plane,; Ball Spin Axis; Angle of Attack; and a new and improved Club Comparison Center that allows its operators to analyze every club in the bag in advanced or entry level modes.

“With our Moveable Weight Technology (MWT) and Flight Control Technology (FCT) the readings are very helpful. Understanding the players swing characteristics and utilizing our technologies to optimize their performance is the goal,” said Oldach.

The portability and ease of use of the FlightScope® Prime has also been a winner for TaylorMade sales reps. “The feedback has been overwhelmingly positive. They love the ease of use and screens; as well as having the ability to track shots for the entire flight,” said Oldach, who also went on to say, “Doppler Radar Technology and the visual aspect of the different screens gives a fitter the ability to really show the consumer the performance differences from club to club.”

For more information on FlightScope®, the FlightScope® Kudu and the world’s first-ever Wireless 3D Doppler Tracking Radar and Golf Launch Monitor the FlightScope®, Prime visit: http://flightscope.com.


EDH, maker of FlightScope®, is a product development company founded in 1989 by Henri Johnson, inventor and electronic engineer. EDH develops products for the defense and sports markets, and has as its core expertise the design and development of 3D tracking radar systems. FlightScope®, was first demonstrated in Ponte Vedra Beach, Fl., in 2001; and was introduced at the 2004 PGA Merchandise Show. In addition to its use at high-profile teaching academies and by club fitters worldwide, Tour professionals and avid golfers devoted to game improvement use FlightScope®, for personal practice. It’s known for its ease of use as well as the precision and accuracy of its technology. FlightScope®, employs phased-array and ballistic tracking technology to accurately record ball trajectory and actual launch data.

Madelein Nel
VP of Sales
Phone: (407) 967-7121
E-mail: madelein@flightscope.com
skype: madelein_r

Warren Z. Rogan
Phone: (407) 296-4100
E-mail: warrenr@goconvergence.com